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A business listed on Google My Business appears on Google Maps search in addition to organic Google Search as part of Google+ web page. Only businesses placed on Google My Business appear on Google Map search giving this listing a unique status. On Google Search, businesses listed on Google My Business compete with other websites like justdial.com. So, get the business of your clients listed on free Google My Business. Within 15 to 20 days, your client receives a postcard in their business address with a 5 digit identification pin entering which the business listing should get live. In some cases, verification over the phone is allowed. There is a quality check by editors at Google. So, guidelines by Google should be adhered to.
As part of adding value to your advertisers/clients, you can complement their Google My Business (earlier Google Places) listing with a business directory listing on your website. You can make the business directory listing on your website free/paid or part of the complete package. This will help increase the reach of client’s website on Google Search while increasing no. of visitors to your website as well.
If you are in-charge of maintaining Google My Business listing of your client and your client does not have a website, you cannot include URL of the business directory listing posted on your website while filling up the website option as according to Google My Business guidelines, the website url submitted should be unique for the business house and no third party url like of Facebook page allowed. You can treat this as an opportunity to propose your client launch a new website. The free website offered by Google My Business does not have facilities like a contact form. If a new website is not in their budget, just ask them for buying a new domain name as url of the free website by Google has a domain name ending with .business.site giving the impression of a free website and so unprofessional.