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These days, the dashboard has become quintessential of any web project while handling the same as an admin or a customer from backend. Whether it is a website or financial software, analytic software or HR report, the first thing that strikes is a dashboard that will show all the key indicators in an easy-to-understand way.
Imagine a player told not to bother about the scoreboard and keep on performing his or her best! The dashboard alerts when to strike, when to consolidate, and just like a competitive game, this works when managing a business or a project. By itself, a dashboard is just summing up historical facts indicating trends and yet their importance is in keeping updated users where they stand and what to do in order to achieve targets.
Two of the objects of dashboard are:
(i) Keep users/decision-makers focused on a target
For instance as an online publisher in order to keep one of your ads published, the condition set by an advertiser is 5000 monthly pageviews. Your WordPress dashboard with MonsterInsights alerts you if there is a shortfall so that you can take timely action, thereby meeting the first objective of keeping users/decision-makers focused on a target. By the end of the second week, you see that you have only 2006 page views, which otherwise should be 2500. You immediately come out with fresh articles in order to ensure that you meet the 5000 monthly target (‘A good business dashboard is a lot like the dashboard in your car.’)
(ii) Make information accessible easily bypassing technical complexities
While Google Analytics has a steep learning curve and requires programming in order to access certain results, MonsterInsights pulls results from Google Analytics data and present to the users in an easy-to-understand manner thereby meeting the second objective of making information accessible easily bypassing technical complexities (‘It’s something you can refer to at any moment, without needing to pull reports or make calculations…’)
What an integrated dashboard often aims is joining. For instance, you have two ICICI bank current accounts and one of the utilities of Open app dashboard is joining the reports into one space. Instead of switching two ICICI current accounts, Open app will provide the details of two accounts in one place, and you always have the choice to view individual results while in the app. On the contrary, there are apps with a dashboard that integrate different streams like all your savings/current/fixed deposits/investment accounts in one place.
An example of an attempt to fully integrate a business into one dashboard is Zoho One.
You need different dashboards depending upon the context. A so-called integrated dashboard helps in meeting the second objective of accessing information easily in one place. However, if too many information is brought in one screen, then the second objective of keeping focused is compromised. As you delve deeper into numbers, say, from your financial dashboard to banking dashboard to payment dashboard, you are moving into different screens.
The strength of MonsterInsights is the easiness with which one can install on WordPress website. If you want to go for a paid plan for exploiting its full potential, you just need to buy a license and follow the below mentioned steps: