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For a business website, emails can be broadly divided into three categories:
(i) Emails sent to employees, suppliers, customers as part of communication. Such emails are usually one-on-one. The risk of spam is least here.
(ii) Emails sent as part of internet marketing campaigns for lead generation or building brand awareness. This is usually accomplished through use of email marketing software such as MailChimp or SendInBlue and emails are sent in bulk.
(iii) Transactional emails are automated emails sent when say someone subscribes to your blog or orders a product. For WordPress users, plugins like WooCommerce, WPForms, and OptinMonster send such emails.
When it comes to emails sent as part of internet marketing campaigns (ii above) or transactional emails (iii), it is pertinent to keep a tab on the recipients, whether the email actually delivered or not. Few recipients will no longer be having the email id on your record, and it will help to keep a track on the status. Sending emails to those who have marked your email as spam can bring the email id of yours under scrutiny of email service providers (gmail, ymail…) limiting your ability to actually deliver emails successfully into the email inbox of recipients going forward.
In the words of developers of WP Mail SMTP, “Email Logging lets you log and view all emails sent from your site. Email logs are helpful for storing emails for your records, auditing outgoing emails, and debugging during site development.”
For website admins and those in charge of internet marketing, performing operations like how to log emails with WordPress, how to set up Woocommerce (most popular WordPress ecommerce plugin) email logs meticulously can make a difference to the topline revenue generated by the business. WP Mail SMTP blends seamlessly with all prominent WordPress plugins including WooCommerce, WPForms and OptinMonster.
Being a subscriber of WPForms (drag & drop form management software) and OptinMonster (lead generation & conversion optimization software), while writing this article, we thought to seek information of anything extra. A unique feature available to WP Mail SMTP users despite their use of any other email marketing software is they can get the email log statistics related with WPForms and OptinMonster seamlessly without any further integration. This means records or logs of transactional emails related with your WPForms and OptinMonster when someone fills a form using WPForms or signs your newsletter via OptinMonster popups are well taken care of.
As per Calista Ikeme, Affiliate Manager at WPForms:
We’ve found that most people want more information about the emails they send…
… what’s the date and time the email was sent? Was it delivered, and if not, what’s the status? Did the right email make it to the right person?
And this is where email logging comes to save the day 🙂
Email Log is another powerful feature of WP Mail SMTP and users can enable this option with one click.
See more information here: https://wpforms.com/how-to-set
Think about all the time and confusion that can be saved!
For end users in need of technical assistance, there is a White Glove feature with Elite Plan.