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The importance that users pay to email is undeniable. While we may miss feeds on our Twitter/Facebook/Linkedin once and for all, email is something which is given a look one-by-one because we never know which one can be vital. In other words, our message over the email is at least given a look no matter (at least through subject line, name of sender) how much busy an individual or business house is. In order to make full use of email marketing, you will not like to risk your emails delivered on spam folder which puts your credentials in bad light or not delivered at all.
WP Mail SMTP is a product that addresses the problems of emails not delivered or marked as spam by email service providers. It is unacceptable if someone who has subscribed to your email newsletter does not receive emails to the inbox because of host of reasons including marked as spam.
Just like MonsterInsights is a WordPress plugin built over Google Analytics (Configuring MonsterInsights: Google Analytics for WordPress & WooCommerce vs Magento), so is WP Mail SMTP built over Amazon SES (Amazon Simple Email Service) by the developer team at WPBeginner. The objective is to help end users and agencies access an easy-to-use, ready-to-deploy solution.
In order to develop with AWS, you register at APN (AWS Partner Network) as Consulting Partner/Technology Partner.
When as an agency or end user we buy WP Mail SMTP, we are bypassing the need to invest our time and resource on developing/configuring Amazon SES of Amazon Web Service (AWS).
Another example where users leverage the application of AWS and Google Cloud as end product is WordPress websites hosted on WP Engine. These are also boon for agencies as they need not invest in developing in-house technologies while delivering smarter solutions to their clients.
For developers, open source WordPress with its plugins and cloud computing platforms (Amazon Web Service, DigitalOcean, Google Cloud, Microsoft Azure) are tools used to produce something new, add new features. So, developers of MonsterInsights, WP Mail SMTP, WP Engine are technology partners of AWS/Google Cloud.