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Space selling for online publishers like us is a way to secure fixed monthly income. It may be that we are missing the numbers to qualify for buysellads.com that specifies at least 50,000-page impressions (page views) per month.
- If the second (exhibit overall quality) and especially the third one (have original and consistently updated content) is done well, the same by itself should help result in achieving the first criterion of having at least 50,000-page impressions per month. Having said that, some time spent on doing SEO too should help achieve the first criterion.
- Leverage the experience of A1WebStats with their access to data for websites with staff at the businesses ranging from one person to large numbers, typically between 3 and 24 staff to figure out a good number of visitors per month and where your own website stands.
|(A) Sector||(B) Highest Visitors Per Month||(C) Lowest Visitors Per Month||(D) Average Visitors Per Month||(E) Population||(F) Estimated Impressions for (B) Highest Visitors Per Month with Multiple of 2||(G) Estimated Impressions for (B) with Multiple of 4||(H) Estimated Impressions for (B) with Multiple of 8|
|Software||16,784||141||694||about 334 websites||33,568||67,136||1,34,272|
We chose to come out with impressions given page views with multiple of 2, 4, and 8 because of our experience with this website:
Now to challenge the above contention that not all traffic is useful, websites, in general, can be divided into three categories:
(i) Online publishers/bloggers/review websites who have only advertising (pay per clicks, affiliate marketing) as their source of revenue.
(ii) Business houses, e-commerce sites who are only projecting their in-house products/services.
(iii) Hybrid websites that are also selling their own products/services as well while including advertisements of third parties.
For the first and the third one above, more impressions should directly impact the topline while the same cannot be said about the second one, although it is never sane to compromise on the quality anywhere. It appears fair that a large number of impressions is demanded from online publishers since online publishers are expected to generate content in bulk generating traffic from search engines, social media sharing.
When an ad network like buysellads.com is demanding traffic, it should not bother if a significant percentage is from the visits of own network of staff, clients, competitors, or just clicks coming because of say an image search on Google leading to undue visitors coming to the site. If an ad is placed, that ad may ignite interest even from this category of visitors! This is a win-win situation for both a publisher and advertiser. While AdSense prohibits click from the owner of a website, if your business partners, customers, suppliers, relatives of staff somehow visit the website, there are more impressions and more clicks. There is nothing unethical here because the visitors are just like average visitors who after clicking may actually buy product/service of the advertiser!
From one angle, search engine optimization is not an end by itself. If you do your core area well whether generating informative contents or supplying quality goods, automatically you will have more people coming to your website. So, for small businesses, I believe, they should see search engine optimization, conducting analytics operation as something supplementary, something they will do when having spare time and ensuring core area well taken care of throughout. When SEO tools like metatag descriptions, keywords are utilized, they create value in the form of search engines and users getting more access to the right contents. So, a balance can be made where say if you own a blog, you give 85% of the time in generating contents and 15% doing SEO and applying analytics.
Irrespective of whether you intend to go deep into Google Analytics or just need a snapshot, MonsterInsights is the plugin for consideration that will ease your workload. In case you intend to perform further statistical operations, quick access to key data should help create a positive environment for more insights. For those who are busy with other assignments like writing, product selling and short of manpower and financial resource to appoint SEO experts, MonsterInsights can provide relevant data while on WordPress dashboard, saving tons of time while keeping business owners on track. Here are the three articles on this website about MonsterInsights for reference:
- Configuring MonsterInsights: Google Analytics for WordPress & WooCommerce vs Magento
- Two ways to approach when it comes to taking a decision if or not to buy a software while putting Google Analytics and MonsterInsights in perspective
- Cart and form abandonment, bounce rate revisited with set of three WordPress plugins
For long articles, blog posts, consider MonsterInsights’ newest feature Scroll Depth Tracking (not available under free plan). This is actually part of events tracking feature in Google Analytics.
In the words of Daniela Dustin, MonsterInsights Affiliate Manager, “MonsterInsights comes with scroll-depth tracking enabled by default. This means you don’t even need to configure any settings. All you need to do is setup the MonsterInsights plugin.”