Source: ShareASale newsletters to publishers dated 10 May 2024
Hello,
As you may be aware, there is industry and competitor chatter incorrectly stating that Awin is getting rid of ShareASale this summer. As a valued client, we wanted to directly address these claims and can confirm for you today that Awin is not sunsetting ShareASale this summer.
However, there are some changes coming to the platform in 2025 we wanted to inform you of, and answer any questions you may have.
“What is your plan for ShareASale long term?”
A single network solution has always been the objective since Awin acquired ShareASale in 2017. This will continue to be an internal focus so we can ensure the Awin platform fully supports the affiliate marketing needs of every customer.
“What does this mean for me as a ShareASale affiliate?”
Right now, nothing. In 2025 when it is time to upgrade, we will be providing you with a seamless experience, simplifying the process to just a few clicks. This allows you to concentrate on what matters – driving more sales and revenue for your businesses in the affiliate channel.
Rest assured, we are committed to delivering everything you’ve requested from ShareASale on the Awin platform, and more. This includes a user-friendly interface, enhanced reporting, superior advertiser partnerships, improved tracking, and global expansion opportunities.
“Is there a date when this will happen?”
The best we can tell you is it will be sometime in 2025. But we guarantee that when there is a definitive timeline to share, you will hear it from Awin and ShareASale first. We cannot stress enough that we will communicate proactively to you, and we will be mindful of timing. And once we have a single network solution and definitive timeline for your upgrade, we still will not immediately sunset ShareASale as these transitions take time.
“Will I need to do any development work to upgrade to Awin?”
No. You will not need to worry about swapping out tracking links or re-joining your ShareASale advertisers’ affiliate programs on the Awin platform, we are going to handle that for you.
If you’d like to get a head start at using the Awin platform and partnering with its global catalog of advertisers beyond ShareASale, you can sign up as a publisher today using our invitation code 06350262. Please note the code expires on July 8, 2024.
“What features exist on Awin that would be a reason to upgrade?”
This year alone on Awin we’ve launched several new feature releases on the Awin platform, all centered around helping you reach further and grow faster.
Just a few things to look forward to:
- Improved discovery and recruitment with enhanced publisher profiles;
- Increased audience engagement and commissions using our updated MyAwin Chrome extension;
- Optimized performance with our built-in QR code generator;
- And additional tracking with Awin’s new deferred click tracking.
You can find more details on Awin’s Seasonal Releases hub.
We’d all love to answer any additional questions you may have about this topic, so please contact our team at [email protected] or submit a ticket to discuss.
Best,
The ShareASale Team
