Big news for website owners: Google AdSense just changed how it pays publishers!
Instead of clicks (CPC), they’re now counting impressions (eCPM), meaning you get paid even if visitors don’t click ads.
Good news: You keep 80% of ad revenue (vs. 68% before), aligning with industry standards.
Heads up: This shift rewards high-traffic sites more. Time to focus on attracting and engaging visitors!
Overall: More control, clearer comparisons, and potentially higher earnings for savvy publishers.
Action: Adapt your content strategy for more impressions and longer visits. Let the games begin!
Source:
Hi, Yes, this change has rolled out, and partners should now be receiving payments in eCPM. More here: https://t.co/21ZHrMt1LB
— AdsLiaison (@adsliaison) February 12, 2024
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