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Impact Radius: Introducing Marketing Development Funds

Affiliate Marketing, News, Partner News

Source: Impact Radius newsletter dated Dec 10, 2021

You can now ask brands to fund your marketing efforts on their behalf

If you promote brands with high-consideration products and services — such as B2B software — you know that some products can require in-depth promotional effort. For instance, you may be able to drive incredible results through events or targeted campaigns… but things like that require you to set aside budget that you may not always have.

Marketing Development Funds (MDF) give you an easy way to request funding for those promotional efforts, so you can do what you need to do to drive results. Maybe you’ve identified a tradeshow that will have a lot of high-value attendees and you want to co-sponsor a booth with your brand partner — but you’re out of budget for the quarter. Or maybe you want to run an educational webinar, but don’t have the funds to make it happen. In either case, Marketing Development Funds give you the ability present the opportunity to your brands, who can then choose whether to fund the promotion.

This feature is currently available to everyone, but it’s not enabled by default. If you want to start using it, tell your brand partners that you’re interested in it! They can then ask their CSM to enable to feature for their program. Once they’ve got it turned on, you can submit a request by navigating to Content > Requests, and selecting “Marketing Development Funds”.

Learn More

Kentico with its headless CMS and digital experience for large enterprises

Blog, Brands, Cloud Computing/Startup Resource, Kentico, News, Partner News, Web Development & Internet Marketing

As a fan of open source technologies and WordPress CMS, proprietary CMSs like Kontent by Kentico have its own advantages. Kentico is built on .NET framework by Microsoft unlike WordPress built on open source PHP programming language. As a web development agency, it is better perhaps to offer your clients more choices.

Here is a recommended roadmap before applying for the Kentico Xperience Partner Program:

  1. Download the trial (https://xperience.io/get-started/trial)
  2. Do the free tutorials – at least the developer one but both recommended (https://docs.xperience.io/13tutorial)
  3. Check out the brochure (https://xperience.io/discover/resources/kentico-xperience-brochure)
  4. Then when you have a prospective client that is a good fit for Kentico, apply for the partner program.

Some advantages of becoming a partner:

  • Free training and sale assistance
  • Discount/commission on license sales
  • Easy to understand partner model
  • 0 partner fees

If you have any questions or have a client you think might be a good fit, you can get in touch here [email protected].

Similarly, consider joining Kontent Partner Program after free trial signup, schedule demo, going through documents and tutorials.

Kentico costs higher than managed WordPress hosting – premium ones like WP Engine has starting plan @25$ per month and Nexcess 19$ per month.

So, Kentico will be more appealing for large enterprises instead of small and medium enterprises, other things remaining constant.

Here is my review about Kentico on Gartner Peer Insights:

Powerful Proprietary CMS With Headless Feature, Email Marketing Using .NET Technology

Managing multiple WordPress websites under one AWS Lightsail hosting plan through Plesk

AWS, Plesk

The objective was to migrate five of our WordPress websites into Lightsail. Initially, tried to accomplish through Bitnami Multisite. In addition to finding the process not that user friendly, also came to know that migrating individual sites will not be easy. While migrator plugins like UpDraftPlus might help backup, migrate individual sites, the same not possible under free plan.

Plesk was another option and worked well. It would help manage sites just like we are working on shared hosting with the likes of GoDaddy and NameCheap (though they use cPanel, and there is an option to start cPanel instance on Lightsail but not yet tried).

Here is a tutorial to refer: Set up and configure Plesk on Lightsail.

Press Connect using SSH and type: sudo plesk login.

Paste first url on browser: https://brave-moore.15-207-86-22.plesk.page/login?secret=5JvRw-GLYN302Pdpvc4d3x3bKJmqtFHobeCFQCU-5m3w97p3

To sign in later, navigate to https://PublicIPAddress:8443. Replace PublicIPAddress with the public IP address or static IP address of your instance. For example, https://15.207.86.22/:8443.Then enter the username and password created earlier to sign in to the Plesk panel.

Since, the proposed domain digitalsplendid.host is to be installed as a WordPress website, I go to WordPress menu on Plesk.

My objective is to migrate already hosted WordPress instance to this newly created instance on Plesk. I will be using Migrator Guru plugin for migration. 

Next, I need to move to the WordPress website from which I intend to migrate. I activate Migrate Guru plugin.

Leverage machine learning capabilities of Amazon Polly with AWS for WordPress plugin

AWS

For a WordPress website, one of the the easiest yet effective ways to leverage machine learning capabilities of AWS is by leveraging Amazon Polly services bundled for WordPress users as AWS for WordPress plugin.

https://aws.amazon.com/polly/
https://wordpress.org/plugins/amazon-polly/

Activated this plugin for WebOStOp.com blog section that now has a audio version of each post.

From My Security Credentials of your AWS account, copy Access Key details.

Paste the same on fields under AWS, General.

AWS

Now go to each published post and enable Text-To-Speech feature.

Now, AWS for WordPress plugin is also activated for this site. I chose to add the Hindi and Bengali translation options. At the time of this writing, while the translation feature is working, the audio version not working despite being enabled. This might be due to a conflict with a plugin, theme, or any latest updates.

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